Dr. Greg Cynaumon is widely recognized as an innovator in the integration of PSYCHOLOGY and ADVERTISING and leads ROI?s strategic creative division. Dr. Cynaumon holds both a masters and doctorate degree in psychology which he utilized while seeing patients and hosting his own LA market radio program. As the author of ten psychology/self-help books it was during his tenure as a radio host that he refined his psychological integration theories of advertising and shifted his career focus to marketing. Dr. Greg Cynaumon created the term Adcology and developed this next generation in advertising psychology. Adcology uniquely activates second and third tier consumerism (non-early adopters) through experiential (shared experiences) psychology. Adcology also utilizes a science of introducing subliminal sounds into the creative process to link positive and happy experiences with product ad messaging. Evidence of Adcology?s influence is seen in the ROI campaigns he orchestrates. Dr. Greg Cynaumon served as Vice President of Marketing for The Phonics Game? and later Hooked on Phonics? where he managed multi-million dollar, monthly in-house marketing campaigns. Dr. Greg is also well known as the television and radio spokesperson for CortiSlim?. As a doctor of psychology, Dr. Greg Cynaumon?s practice in the Los Angeles area spanned the early 90's before leaving psychology to pursue his own entrepreneurial ventures - including ten published books and two games including: BOOKS by Dr. Greg Cynaumon: ? Transforming Ideas to Cash (Publisher: TMW) ? Unlocking the Bible's Secrets to Happiness (Publisher: TMW) ? Discovering Your Child's Discipline Quotient (Publisher: Integrity Publishing) ? Does God Still Speak Through Dreams (Publisher: Thomas Nelson Publishing) ? How to Avoid Alienating Your Kids in 10 Easy Steps (Publisher: Moody Publishing) ? Empowering Single Parents (Publisher: Moody Publishing) ? Helping Single Parents With Troubled Kids (Publisher: NavPress) ? Married But Feeling Alone (Servant Publishing) ? Hassle Free Homework System (Publisher: A Better Way of Learning) ? Bible Trivia Quiz Book (Publisher: Barns and Nobel Books) GAMES by Dr. Greg Cynaumon The Dr. Laura Game (Hasbro) Left Behind Game (Talicore game) EDUCATIONAL PRODUCTS by Dr. Greg Cynaumon The Phonics Game (co-developer) Hassle Free Homework System Dr. Greg Cynaumon can be contacted through ROI Media Direct. www.RoiMediaDirect.com.
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